Multimedia is spearheading the activation of the new Coca-Cola No Sugar Sampling Campaign across the nation.
Multimedia is responsible for the activation process, from organising and securing the optimal sites in major supermarkets, recruiting and training staff to manage the sampling process and overseeing the whole campaign to ensure it flows seamlessly.
Product activation is when a new product is introduced into a market, and the company collects feedback from the consumers about the product.
The Coca-Cola No Sugar Sampling is currently underway in five towns in Zimbabwe, namely Harare, Bulawayo, Gweru, Kwekwe, and Mutare.
Multimedia also had an opportunity to take No Sugar Sampling to major events, including ZITF, Castle Tankard, and the OK Grand Challenge.
Here is the Coca-Cola No Sugar Sampling in pictures.
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