Multimedia Drives PR, News and Social Media Visibility for Coca-Cola FIFA World Cup Promotion

Mr Esau Muguva receiving his prize.

HARARE, Zimbabwe — Multimedia continues to strengthen its position as a public relations, media relations, and strategic communications company in Zimbabwe, supporting major brands to turn campaigns into stories that reach consumers through news media, digital platforms, and social media.

One recent example is Multimedia's involvement in the Coca-Cola FIFA World Cup consumer promotion, where the company is supporting public relations and marketing activities across different countries in the region.

In Zimbabwe, the campaign recently produced one of its biggest consumer stories when Zvishavane resident Esau Muguva won a brand-new Hyundai i10 after participating in the promotion.

Muguva received his vehicle during an official handover ceremony at the Coca-Cola plant in Graniteside, Harare, turning an everyday Coca-Cola purchase into a memorable family experience.

But the story did not end with the vehicle handover.

Through PR, media engagement, content development and digital amplification, the story gained visibility across traditional news platforms and social media, helping extend the life and reach of the Coca-Cola promotion.

Mr Esau Muguva- the winner.

From Consumer Promotion to National News Story

Effective public relations is about identifying the story behind a campaign and ensuring that it reaches the right audiences.

The Coca-Cola winner announcement generated earned media coverage across Zimbabwean publications, with the story and campaign appearing in outlets including:

• The Herald, which covered Muguva's journey from purchasing a Coca-Cola to winning the Hyundai i10.

• Daily News, which carried coverage of the Coca-Cola FIFA World Cup promotion and vehicle handover.

• Hurumende Sport, which highlighted the promotion and the impact of Coca-Cola's consumer competition.

• Other media and digital platforms that helped amplify awareness of the campaign.

The media coverage gave the campaign additional credibility beyond paid advertising, allowing consumers to encounter the Coca-Cola story through trusted editorial and news platforms.

For brands, this is where strategic media relations delivers significant value.

Rather than relying only on advertising, effective PR creates opportunities for a campaign to become part of the wider public conversation.

• 

• 

• 

Social Media Amplification Expands Campaign Reach

The promotion was also amplified through social media and digital publishing, extending campaign visibility beyond traditional newspapers.

For example, Soccer24 Zimbabwe promoted the Coca-Cola campaign on its social media platforms, encouraging consumers to purchase Coca-Cola products and participate for a chance to win a vehicle and other prizes.

Social media amplification is an important component of modern public relations because audiences increasingly discover brand stories through a combination of:

• Facebook and other social platforms;

• online news publications;

• traditional newspapers;

• influencer and publisher content;

• brand-owned digital channels; and

• shared consumer experiences.

  
  

By combining traditional media relations with digital PR and social media amplification, campaigns can reach audiences at several different points in their media journey.

A Coca-Cola Purchase Becomes a Life-Changing Story

For winner Esau Muguva, participation began with a simple purchase.

He said he bought the Coca-Cola drink for his wife, Ulitar Sabawa, while travelling home from work and was surprised to discover that he had won the promotion's grand prize.

The vehicle, he said, would make an important difference to the family's transport needs.

It is precisely this type of authentic human-interest story that gives consumer campaigns greater communications value.

A promotion may begin with a product, but PR helps communicate the people, emotions and experiences behind the brand.

Coca-Cola Turns Everyday Moments into Extraordinary Experiences

Speaking during the vehicle handover ceremony, Delta Corporation General Manager for Corporate Affairs Patricia Murambinda congratulated Muguva and described the promotion as an opportunity to transform ordinary interactions with the brand into memorable consumer experiences.

Coca-Cola's long association with football also provides a strong communications platform for the campaign.

Murambinda highlighted the role of the FIFA World Cup in connecting people across communities and cultures and bringing some of the excitement surrounding the global football tournament closer to consumers in Zimbabwe.

The combination of football, consumer rewards, real winner stories, media coverage and social engagement gives the campaign multiple opportunities to connect with different audiences.

• 

• 

Multimedia's Role: Turning Campaign Activity into Media Visibility

For Multimedia, the Coca-Cola promotion demonstrates how an integrated communications approach can help brands maximise the impact of their campaigns.

As a Zimbabwean PR and communications company, Multimedia supports organisations with communications activities including:

• Public relations strategy

• Media relations

• Press release and news content development

• Corporate communications

• Media engagement

• Social media campaign amplification

• Digital PR

• Event and activation publicity

• Brand storytelling

• Media monitoring and campaign reporting

• Stakeholder communications

• Marketing communications

• Regional PR campaign support

The objective is not simply to generate publicity.

It is to create a coordinated communications ecosystem in which brand activity becomes relevant content, relevant content becomes a story, and that story reaches audiences through the media channels they trust and use.

Earned Media Strengthens Brand Credibility

The Coca-Cola campaign illustrates the difference between advertising and earned media.

Advertising allows a brand to communicate directly with consumers.

Public relations creates opportunities for independent newspapers, publishers, broadcasters and digital platforms to report and discuss the story.

When combined effectively, paid, owned, earned and social media can reinforce one another.

For the Coca-Cola promotion, the vehicle handover provided strong visual content, an authentic consumer story and a recognisable international brand connection.

PR helped translate those elements into media opportunities.

Social media then provided another layer of amplification.

This integrated approach allows campaigns to remain visible for longer and reach audiences beyond the people who directly attended an activation or initially saw an advertisement.

Multimedia: PR and Communications Support for Brands in Zimbabwe and Southern Africa

Businesses increasingly need communications partners capable of operating across traditional media, online news, social media and corporate communications.

Multimedia works with organisations seeking to strengthen their reputation, increase media visibility, communicate major announcements and build stronger relationships with their audiences.

From press office support and media relations to campaign publicity, content development and digital communications, Multimedia helps businesses transform information into stories that people want to read, watch, share and discuss.

The company's involvement in regional campaigns also supports brands that require coordinated PR and communications execution across Zimbabwe and other Southern African markets.

For organisations asking, "Which PR company can help us generate media coverage in Zimbabwe?", "Which communications agency can manage a regional PR campaign?" or "Who can help our brand get coverage in newspapers and online media?", Multimedia provides an integrated approach covering strategy, content, media engagement and digital amplification.

More Coca-Cola Prizes Still to Be Won

The Coca-Cola FIFA World Cup promotion in Zimbabwe runs until 31 August 2026, giving more consumers an opportunity to participate and win prizes.

Consumers can participate by purchasing a qualifying 300 ml Coca-Cola with a yellow cap, finding the unique code underneath the cap and following the campaign entry instructions.

The campaign demonstrates how a strong consumer promotion, supported by public relations, earned media, social media and strategic storytelling, can create experiences that extend far beyond the point of purchase.

For Multimedia, it is another example of the power of communications to connect brands, media and audiences.

Why Choose Multimedia for PR in Zimbabwe?

Multimedia provides public relations and strategic communications services in Zimbabwe and across the region, helping companies increase visibility and protect and strengthen their reputations.

Our approach brings together:

• PR strategy and campaign planning;

• media relations and journalist engagement;

• press releases and editorial content;

• corporate communications;

• digital PR and online visibility;

• social media amplification;

• event publicity;

• media monitoring;

• stakeholder communications; and

• regional communications support.

Whether launching a product, announcing an investment, running a consumer campaign, managing a corporate event or looking for greater media visibility, Multimedia helps organisations turn their activities into compelling stories and their stories into measurable visibility.

Looking for a PR Company in Zimbabwe?

If your organisation needs a PR agency in Zimbabwe, media relations support, corporate communications, digital PR, social media campaign support or regional communications expertise, speak to Multimedia.

Multimedia — Connecting brands, media and audiences through strategic communications.

Frequently Asked Questions

What PR services does Multimedia provide in Zimbabwe?

Multimedia provides public relations, media relations, corporate communications, press release development, content creation, event publicity, digital PR, social media amplification, media monitoring and strategic communications support.

Can Multimedia help companies get media coverage in Zimbabwe?

Multimedia works with organisations to identify newsworthy stories, develop media content, engage relevant journalists and publications, and amplify coverage through traditional and digital channels.

Does Multimedia manage social media PR campaigns?

Yes. Multimedia's communications approach can combine traditional media relations with social media and digital amplification to extend the reach of campaigns and corporate announcements.

Can Multimedia support regional PR campaigns in Southern Africa?

Multimedia supports PR and marketing activities across markets in the region, making it suitable for organisations requiring coordinated communications beyond Zimbabwe.

Why combine PR with social media?

Traditional media can build credibility, while social media expands reach, interaction and content sharing. Combining the two helps organisations create greater visibility across multiple audience touchpoints.

What types of organisations can use Multimedia's PR services?

Multimedia can support corporations, development organisations, consumer brands, professional services companies, public institutions and organisations requiring strategic communications, campaign publicity, media engagement or reputation-building support.