Castle Lager Braai Festival 2026 Draws a Full House at Glamis Arena
HARARE — The 2026 Castle Lager Braai Festival, staged as Castle Lager National Braai Day, drew a full house at Glamis Arena in Harare on Saturday, 17 October 2026. Multimedia served as the PR and marketing partner for the campaign, and the turnout showed what integrated marketing, public relations and experiential brand engagement can achieve together.
The festival at a glance
Detail | Information |
Event | Castle Lager Braai Festival 2026 (Castle Lager National Braai Day) |
Date | Saturday, 17 October 2026, from 11am until late |
Venue | Glamis Arena, Harare, Zimbabwe |
Brand owner | Delta Beverages |
Theme | "Live It. Feel It. Share It." |
Experience | Braai, live music and DJ sets, grilling competitions and curated food |
Tickets | Early-bird entry at USD 10 through SahwiGate; adults 18 and over |
PR and marketing partner | Multimedia |
A day built around braai culture
The festival brought the Castle Lager brand to life through music, braai culture and social interaction. Revellers gathered around the fire, enjoyed live performances and DJ sets, and took part in grilling competitions from 11am until late.
Braai is a tradition that resonates with many Zimbabweans. By building the day around it, Castle Lager gave consumers a reason to connect with the brand beyond the product itself.
Why a full house matters for the brand
A packed arena is more than a good crowd. It shows that consumers chose to spend their day with the brand, and that shared experiences can strengthen brand loyalty in a way advertising alone cannot.
The 2026 edition reinforced how experiential marketing turns brand awareness into real consumer engagement. People who attend, share photos, and talk about the day become part of the brand's story.
How Multimedia amplified the festival
Multimedia is proud to have been part of this success. As PR and marketing partner, Multimedia worked to build awareness ahead of the event and keep the festival in the public conversation through:
Strategic communications that positioned the festival as the braai event of the year
Media relations with leading newsrooms and entertainment platforms
Publicity placements across print, online and social media
Audience engagement initiatives that encouraged participation and conversation
Together, these efforts amplified the festival's visibility, strengthened Castle Lager's brand positioning and helped turn brand messaging into a memorable real-world experience.
The campaign in the media
StarFM was the official media partner.
The festival also earned coverage before and after the event, including:
The Herald: Countdown begins to Castle Lager's biggest braai extravaganza
NewsDay: DJs set the pace as Castle Lager Braai Fest rolls at Glamis
NewsCart: Castle Lager National Braai Day set to bring Zimbabweans together
Earground TV: Full house at Castle Lager National Braai Day 2026
H-Metro: Full house at Castle Braai Fest
What brands can learn from the Braai Festival?
Build on culture people already love. Braai gave the event instant relevance.
Start the conversation early. Pre-event publicity created anticipation and drove ticket interest.
Join PR and experience together. Media coverage brings people in; the experience gives them something to share.
Frequently asked questions
When and where was the Castle Lager Braai Festival 2026 held? It took place on Saturday, 17 October 2026, at Glamis Arena in Harare, Zimbabwe.
Who organises Castle Lager National Braai Day? The event is hosted by Castle Lager, a Delta Beverages brand.
Who handled PR and marketing for the festival? Multimedia, a PR, media and advertising agency based in Harare, was the PR and marketing partner for the 2026 campaign.
What is experiential marketing? Experiential marketing lets consumers experience a brand directly, through events and activations, rather than only seeing it in adverts. The Braai Festival is a clear example.
Work with Multimedia
Planning a launch, activation or brand event? Multimedia combines strategic PR, media relations and experiential marketing to put brands in front of the right audiences. Get in touch with Multimedia to plan your next campaign.
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