Multimedia Drives Media Visibility at the European Union Film Festival 2026
Multimedia, a PR, media and advertising agency based in Harare, managed media visibility for the European Union Film Festival 2026 in Zimbabwe. The agency combined on-site promotional screens, radio Outside Broadcasts with ZiFM Stereo and Pachikomo FM, and social media amplification to extend the festival's reach before, during and after its official opening on 28 October 2026.
The festival, also known as the Euro Film Festival, ran from 28 to 30 October 2026 at the National Gallery of Zimbabwe under the theme "The Next Frame." It opened with an exhibition that brought together organisations from the film, media, culture and education sectors.
On-site advertising: promotional screens at key venue points
As part of our media and event management mandate, Multimedia installed and managed two promotional screens at the festival venue. The screens were positioned at two high-traffic points:
Main auditorium foyer, where guests gathered before and after screenings
Upstairs exhibition and catering area, where attendees spent time networking and viewing exhibits
Both screens ran European Union advertisements continuously throughout the day. This meant attendees encountered European Union promotional content at every key stage of their visit, strengthening brand visibility and audience engagement.
Radio Outside Broadcasts with ZiFM Stereo and Pachikomo FM
To take the festival beyond the venue, Multimedia coordinated radio Outside Broadcast (OB) activities with ZiFM Stereo and Pachikomo FM.
Both stations ran pre-event publicity to build awareness and anticipation ahead of the official opening. On the day, their coverage included interviews with European Union Ambassadors, Nigel Tha Slick Pastor, Gemma Griffiths and Wally J. ZiFM Stereo also interviewed Chipo Chang and representatives of the European Union organising team, giving listeners deeper insight into the festival and its programme.
Digital amplification across social media
Beyond the airwaves, ZiFM Stereo and Pachikomo FM shared festival content across their social media platforms. This extended the festival's visibility to online audiences who could not attend in person, and gave the coverage a longer life after broadcast.
One integrated, multi-platform campaign
Each channel reached a different audience, and together they gave the festival consistent visibility.
Channel | What Multimedia delivered | Audience reached |
On-site advertising | 2 promotional screens running European Union adverts all day | Festival attendees at the venue |
Radio Outside Broadcast | Coordinated OBs with ZiFM Stereo and Pachikomo FM, including pre-event publicity and live interviews | Radio listeners across Zimbabwe |
Digital amplification | Festival content shared on both stations' social media pages | Online and social media audiences |
The engagement reflects Multimedia's commitment to integrated marketing and media solutions that connect brands, organisations and audiences through strategic communication and effective media partnerships.
Watch the festival coverage
Frequently asked questions
What is the European Union Film Festival 2026? The European Union Film Festival, also called the Euro Film Festival, is a film festival in Zimbabwe organised with the European Union. The 2026 edition ran under the theme "The Next Frame."
When and where was the Euro Film Festival 2026 held? It ran from 28 to 30 October 2026 at the National Gallery of Zimbabwe in Harare, opening on 28 October with an exhibition of film, media, culture and education organisations.
What did Multimedia do at the festival? Multimedia installed and managed two promotional screens at the venue, coordinated radio Outside Broadcasts with ZiFM Stereo and Pachikomo FM, and supported social media amplification of the coverage.
Who was interviewed during the radio coverage? Both stations interviewed European Union Ambassadors, Nigel Tha Slick Pastor, Gemma Griffiths and Wally J. ZiFM Stereo also interviewed Chipo Chang and members of the European Union organising team.
About Multimedia
Multimedia is a PR, media and advertising agency in Harare, Zimbabwe. We deliver event media management, advertising placement, radio Outside Broadcast coordination and digital campaigns that connect brands, organisations and audiences.
Planning a launch, festival or corporate event? Contact Multimedia to build a multi-platform media plan that gets your brand seen and heard.
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